The future urban consumer (SITK)

When developing new food technologies and farming systems, it is critical to consider consumer attitudes towards these technologies. Plant & Food Research’s Future Urban Consumer programme has been digging deeper into how consumers in both New Zealand and our overseas export markets think and feel about different emerging food technologies, and the drivers behind those attitudes. In this podcast Hilary Ireland speaks to three members of the Future Urban Consumer team about this research and some of the initial findings.