183 - How Nike Plans To Double Revenue With NFTs

In December 2021, Nike shocked the web3 world when it purchased 2-year old design studio RTFKT. But upon closer inspection, the move makes total sense for both companies as consumers and sneakers hurtle towards the metaverse at an alarming speed. On today's show, we'll look at WHY Nike buys certain companies, and how RTFKT positioned itself to be one of them.