Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks
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Can your sports team decide which drink you have tonight? Niusha Jones, assistant professor of marketing at the College of Business and Economics at Boise State University, answers this question. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses on […]
Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks