The Alaska-Hawaiian Merger: Pros and Cons
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There are three big reasons for Alaska Airlines proposed $1.9 billion merger with Hawaiian Airlines: scale, loyalty, and premium traffic. And there are lots of questions too. Edward Russell and Jay Shabat discuss.
Reading List
Alaska Airlines in Deal to Buy Hawaiian Airlines for $1.9 Billion
Alaska Airlines Needs New Growth – That’s Why It’s Looking to Buy Hawaiian
Alaska-Hawaiian Merger Faces a Justice Department Wary of Airline Combos
What Could an Alaska-Hawaiian Loyalty Program Look Like? Think Marriott Bonvoy
8 Airline Mergers That Shaped Today’s U.S. Industry
The Alaska-Hawaiian Merger: Pros and Cons