ISEs3 Ep5: Craig Nelson​ - SES Fore-founder and Entrepreneur

Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the wayyy back machine to a coffee shop in 1998 when he registered the domain Sales Enablement dot com and remembers wondering "do I reserve it for one year or three?"He breaks his journey down into three generations of Enablement history:Gen 1: Centralized Sales Content Thing (2003-2013) Gen 2: Content Packaged with Training, a Sales Thing (2013-2023)   Gen 3: Sales Execution Across Buyer Journey, a Sales & Customer Success Thing (2024 - ) Please take a listen (and subscribe to!) the podcast to hear about all of the above, and so so much more.Let's Elevate Enablement TOGETHER!Join in the journey at OrchestrateSales.com/podcast Mentioned in this episode:ISE Listeners Get 30% Off of GTM AI Academy!GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team.
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Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!Brought To You By GTM AI Academy - 30% Off for ISE!Visit us on the Orchestrate Sales Property https://www.OrchestrateSales.com/Join Orchestrate Sales' ISE Podcast Insider Nation!https://www.OrchestrateSales.com/podcastThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy