#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

Send me a Text Message. What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm  If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription is super easy with two clicks and is anonymous for those who use the Apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the next cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSI...