147. When can you go off-brand?

Do brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The two chat about branding milestones to hit before departing from the brand board, instances where going off-brand is acceptable, and—most importantly—tips for aligning your off-brand moment with your current brand's legacy. For anyone who's sick of their brand colors or aesthetic, you'll love this refreshing episode!