#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
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Hello everyone,
This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi
Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.
a TL;DR
* Their product strategy and how that impacted their marketing decisions
* Their point farming campaign, Karma rewards, how they run and they aim with it
* The challenges in pushing Brahma.fi as an integrated smart account
* Pre-TGE strategy to build up the hype for ultimate Token launch
* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing
* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign
and more.
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Get in touch:
Kaku - https://x.com/jainargh
Brahma - https://www.brahma.fi/
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Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Chapters
00:00 Introduction and Background
02:47 Shift in Product Strategy
06:19 Product-Led Marketing
17:5 Accelerate on Chain Campaign
25:58 Referral Program and Token Launch
33:01 Marketing to Retail and Power Users
36:55 Finding the Balance Between Product and Marketing
41:12 Experimenting with Landing Page and Content
44:19 Partnering with Protocols in Hype Cycles
55:04 Building Novel Products on Console
58:53 Using revoke.cash for Permission Management
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi