Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
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Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.Discussion points include:Why has SEO been traditionally been considered a marketing channel?Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt