To stand out, you have to stand up with Mark Garrett Hayes (Episode 173)

Send Leanne a messageBuilding a training business! We think we need to do all those things like cold call people, have the best one-liners, be on social media all of the time. Mark Garrett Hayes is my guest today and he shares that there are other ways you can build your training business, which doesn’t rely on what we traditionally think we should do. Mark is the founder of TrainingBusiness.com, a Media and Education platform serving facilitators, trainers, coaches, consultants, learning & development consultants and human development experts around the world, to start, scale and grow their business! I was  a guest on Mark’s show last month and loved our conversation around building a business, and wanted to continue it and hear his strategies for outreach and connecting with clients, to create a profitable training business, his podcast, Training Business is a fantastic source of inspiration to help you out with this, too. What I love about this conversation is how we can use our masterful skill of facilitation to grow our business. It really is the best skill around. Mark drops some fantastic, memorable one-liners too, some of my favourites include: Acronym BANT (Budget, Authority, Need, Timing) Sales - reframing it, calling it a service, making it fun, more accessible, and creative, too References, referrals and recommendations - the difference and which ones you should pursue. About our Guest: Mark Garrett Hayes Mark specialises in working with inside sales teams (telesales / digital sales) in technology businesses and has collective experience in working with professional services (legal / finance) and online retail business. His team works with business internationally and the beauty of working with telephone sales people is that we can deliver sales training / sales coaching online remotely whether your business is in the US, UK, EU and APAC. In this episode you will learn: Easeful systems and frameworks for generating and qualifying leads A realistic timeframe for building your business How to promote yourself without talking about yourself! Knowing your ICP - Ideal Customer Profile Join Leanne Hughes (and a small group of amazing people) in Las VegasOne day only.It’s on October 30, 2024Because it's a small group, I'm going to design in content that YOU most want, including:- Group dynamics- X-factor workshop ideas- Deep dive beyond the 2-Hour Workshop Blueprint SPARK framework, and more).Support the show