The ABCs of Influence
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When people think of sales people, they may think of the stereotypical manipulative salesman in a bad suit. He's slimy. He's pushy. He's trying to pull one over on you and no one wants to be that guy. No one wants to be a salesman.
We agree. Sort of. Don't be that guy, but (and we hate to break this to you) you are already a sales person.
Sales is influence and we attempt to influence people toward an outcome every day. You want your 16 year old to drive safely. You want to get a raise. You want a better price on a new HVAC system. You want to influence an outcome. That makes you a seller.
In this episode, we review Daniel Pink's lessons on influence.
The ABCs of Influence