135: Performance Marketing for New Hardware Products

Jake Schmidt has sold over five hundred million dollars in products online for customers. He is the CEO of Structured Agency, a digital marketing firm that specializes in performance marketing for hardware brands direct to consumer. In his early years, he was the online sales guy behind the fidget spinner, which they ended up leveraging to then get into major retailers like Best Buy. Today Jake is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand the different strategies to marketing online, what platforms are most successful and how that is changing, and how to spin up simple at-home ads that convert into real customers for your new physical product.Today you will hear us talk about:
Performance marketing agency, which is driving revenue for your brand.
Paid Media
Push vs Pull marketing
Retention marketing: Email and SMS Marketing
Community building: Content Marketing
It all starts with a quality product
Social media likes unique content, meaning new invention ideas are promoted much heavier.
TikTok is similar to what Instagram was 5 years ago
Repurpose your content to amplify the digital creative work you are doing.
Show the value proposition within 2 seconds
Keep the product simple, so that you can sell it extremely quickly
Authentic video ads are easy to shoot, and the market loves them right now, and that opportunity may not last.
Consider coupon websites, affiliate selling programs, etc.
EPISODE LINKSJake Schmidt / Structured Agency Links:

Website: https://www.structured.agency/


LinkedIn: https://www.linkedin.com/in/jake-schmidt-a495b513b/


Twitter: https://twitter.com/iamjakeschmidt

The Product Startup Podcast Links:

Website: https://www.ProductStartup.com/


Instagram: https://www.instagram.com/ProductStartup/


LinkedIn: https://www.linkedin.com/company/ProductStartup/


Facebook Page: https://www.facebook.com/ProductStartup/


Facebook Group: https://www.facebook.com/groups/ProductStartup/


Pinterest: https://www.pinterest.com/ProductStartup/


Twitter: https://twitter.com/ProductStartup


YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

Website: https://www.makodesign.com/


YouTube: https://www.youtube.com/MakoInvent


Instagram: https://www.instagram.com/MakoInvent/


LinkedIn: https://www.linkedin.com/company/MakoDesign/


Facebook: https://www.facebook.com/MakoInvent/...