The M.V.P. Framework to Audience-Centric Marketing

I had the pleasure of interviewing Jen Liddy, a brand messaging and content strategy expert. Jen shared her unique approach to marketing, focusing on putting the audience at the center of all content. She introduced her MVP framework, which consists of mirroring, voice, and the power of the word "you." She highlighted the significance of making content relatable and engaging for the audience.TIMESTAMP:00:00:01 - Introduction to Audience-Centric Marketing00:03:19 - The Difference Between Audience-Centric Marketing and Regular Marketing00:07:15 - Importance of Using "You" in Content Creation00:09:11 - Introduction to the MVP Framework00:12:23 - Mirroring: Understanding Audience Needs00:14:24 - Voice: Finding Your Authentic Brand Voice00:20:59 - The Power of the Word "You" in Content CreationLINKS: Make Your Mark Live™ EventSystems Saved Me® InstagramContent Creation Made EasyJen Liddy InstagramBackstage Brilliance Marketing Toolkit^use code JORDAN to get it for free!