Avik Ashar: Zilingo Ethical Dilemmas, India vs. Southeast Asia Startups & Market & Consumer Diversity - E466

Avik Ashar, Principal at Artha Venture Fund, and Jeremy Au discussed:

1. Zilingo Ethical Dilemmas: Avik reflected on his experiences at Zilingo where rapid expansion led to questionable practices such as buying and selling Apple watches on their fashion lifestyle platform just to meet monthly sales targets, in order to achieve founder and board expectations of non-stop growth. He warned that crossing ethical lines for short-term gains, like funding or fame, is difficult to reverse over the medium term. Adhering to ethical standards is key to decisions that might push the boundaries of integrity, with the option of walking away from the job.

2. India vs. Southeast Asia Startups: Avik explained the similarities and differences between Southeast Asia and India, particularly the diverse and non-homogeneous nature of the two. In Southeast Asia, the cultural diversity within countries like Thailand and Indonesia requires tailored management strategies for each locale, much like in India where the cultural landscape changes dramatically over short distances. A deep understanding of local nuances is crucial for effective business operations. With examples from his management experience, he noted the distinct approaches needed in cities like Bangkok versus rural Thailand, and the cultural shifts encountered when traveling from metropolitan centers like Mumbai to smaller towns within India.

3. Market & Consumer Diversity: Avik explored the complexities of the Indian market, the stark economic disparities and varied consumer behaviors. He described the high spending power of urban elites compared to the rising middle class’s evolving consumer expectations. He also discussed the integration of technology in traditional sectors like textile manufacturing, and the transformative impact of digitization on industries traditionally lacking in infrastructure and capital expenditure.



They also covered the critical importance of stringent due diligence in financial dealings, especially in emerging markets like India, the nuances of ethical leadership within rapidly scaling startups and socio-economic stratification with distinct spending behaviors in India.

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