From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248
What are the 3 marketing ideas that took Chess.com to $150M?

Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg


Erik Allebest https://www.linkedin.com/in/erikallebest/


Chess.com https://www.chess.com/


Twitch https://www.twitch.tv/



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.