MoonPie’s Social Eclipse of the Heart
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It’s August 21, 2017. There’s only one thing on people’s minds: The solar eclipse.
Every brand under the sun jockeyed for the cultural zeitgeist, but it was MoonPie — throwing a little shade at Hostess — that won the day. The company’s viral tweet “Lol ok” broke brand social records and the ensuing demand sold out stores and shutdown the bakery.
Dooley Tombras gives us a look into how how he made a humble snack cake one of the most out of this world brands on social.
MoonPie’s Social Eclipse of the Heart