Gimlet Media Co-Founders Alex Blumberg and Matt Lieber *Rebroadcast*

Happy Valentine’s Day! This holiday has everything to do with relationships. And there’s one type of relationship that we talk about a lot on this show: co-founders. In the spirit of the day, we’re bringing back one of our favorite episodes with the co-founders of Gimlet Media. Alex and Matt tell us why they decided to document their entire experience starting Gimlet in a podcast called StartUp, how they got away with “sucking” at marketing and how they got listeners to love (like, really love) th