The Dangerous Allure of Marketing Personas
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For years, marketers have been using personas, those fictional representations of supposedly real people that help you target your marketing messages. The problem with these fictional people is that they’re, well, fictional. They don’t exist. Not as individuals, and not as groups. But there’s a better alternative. It’s time to start looking at consumers in a new way, using real behaviors and interests instead of manufactured demographics.
The Dangerous Allure of Marketing Personas