Martin Boisen on the Meaning of Place Brand Management - Place Brand Leaders Ep. 4
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In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and merges the academic and practitioner worlds of place branding as a consultant and lecturer. A longer version of the conversation can be found on Aleks' website, AdaptInc.co.uk.
Martin Boisen on the Meaning of Place Brand Management - Place Brand Leaders Ep. 4