How To Leverage AI To Boost Marketing Efforts — Nicole Leffer and Tim Lockie

Limited time and budgets too often keep nonprofits and associations from the marketing success they’re aiming for. This is why AI has become such a hot topic. Unlocking AI could fundamentally change the way teams work and boost productivity and results.But what are smart ways of using AI and what’s taking a good thing too far?Nicole Leffer is a CMO AI advisor who empowers teams with skills and strategies for effectively leveraging AI. And Tim Lockie is the CEO of The Human Stack, a company dedicated to making tech easier for humans to use.Together they joined the Feathr team and talked about their unique perspectives on AI, but they also dove into practical tips like how to optimize prompts within ChatGPT and what projects are a better fit for people at the moment. Nicole’s bio:Nicole collaborates with tech CEOs, CMOs, VPs, and other senior marketing leaders to empower their marketing teams and organizations with cutting-edge AI marketing skills and strategies essential for success in 2023 and beyond. She is passionate about helping companies harness the power of AI to stay competitive and thrive in today's fast-paced business landscape.Tim’s bio:Tim is the CEO of The Human Stack.Call it what you want — user experience, adoption, change management, digital transformation, digital maturity, data literacy, digital culture but the next big thing is Human-centered tech.This is a movement: human-centric, tech-savvy, and shame-free. It's for busy executives who crave change, and for fundraisers who want to create meaningful donor experiences. It's for those who are tired of watching money and resources drain away when organizations adopt tech without investing in user education.Guest links:Nicole’s LinkedIn profileTim’s LinkedIn profileAdditional links:Nicole’s websiteThe Human Stack***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.