Centering Equity in Communications: A Discussion on Inclusive Campaign Design - Jazmín Chávez

“In our work, it is also about how do we scale empathy in this moment? And especially right now. What is the story that we can tell that brings folks along? We really begin at a human centered approach and community centered approach. What is the story that they want us to tell?”This week's episode of Good Marketing Unplugged is all about community-centered communications! Jazmin Chavez, VP of Innovation, Equity and Communications at Hispanics in Philanthropy, joins us in the studio to discuss how to use storytelling, digital strategies and inclusive design to further your mission (and scale empathy!). She shares how each step of her journey has shaped her understanding of using digital tools in narrative building and community organization. Tune in for inspiration on how to effectively mobilize communities, measure impact, and center equity and inclusion in your marketing and communications.Episode HighlightsJazmin’s background and journey from law school to a career in communications (1:00)An overview of Hispanics in Philanthropy's mission (7:00)How Hispanics in Philanthropy uses digital strategy, communications and storytelling to further their work (11:00)A highlight on HIP’s COVID relief fund that raised over $2 million for communities across the US and Mexico, with a hyperlocal volunteer strategy and digital trainings for organizations (13:00)Jazmin’s for measuring impact beyond just impressions and engagement metrics (20:00)How HIP stays innovative in its digital marketing approaches in a fast changing world (24:00)Jazmin’s tips for mobilizing community to help expand communities (28:00)The importance of centering equity, inclusion and communities in marketing and communications efforts (35:00)About Jazmin:A lawyer by trade, Jazmin brings over 11 years of experience in online strategy for nonprofits, social justice campaigns, online fundraising, & campaign analytics. With 14+ years experience in community organizing, advocacy, and strategic outreach in underrepresented communities, she has utilized communications and legal theory to examine new tactics for digital mobilization and movement building, using social media platforms and narrative power analysis as it relates to Latino outreach strategies. As the former Deputy Director of Public Technology and Digital Strategy for Speaker Melissa Mark-Viverito and the New York City Council, Jazmin focused on access, inclusion, and innovation across platforms to advance the Speaker and Council’s work.Born in Juarez, Mexico but raised in Denver, and a former DREAMer, Jazmin remains committed to fighting for immigrant rights across the country and currently serves as Co-Chair of the Lideres Board of LatinoJustice PRLDEF and a board member of Rural and Migrant Ministry, an organization that advocates for the rights of farmworkers in New York state. Jazmin holds a Bachelor of Science from the University of Colorado at Boulder and a Juris Doctorate from the University of Denver Sturm College of Law. Most importantly, Jazmin is a proud mama and loves being married to her best friend and partner in crime.Guest links:Jazmin’s LinkedIn Profile: https://www.linkedin.com/in/jazminchavez/Additional links:HIP’s WebsiteInstagramLinkedInYouTube***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.