Dec 31, Rats & Goal Gradient Effect

As humans and other animals approach reaching a goal, their efforts toward that goal increase.Rats run faster as they approach a food reward, and humans increase effort as they approach rewards or goals such as visual finish lines.Social scientists call this pattern of increased effort as we approach goals a “goal gradient” motivation.This matters to you as a fundraiser because donors are twice as likely to join your fundraising campaign when you reach 66% of your goal.Join the Visionary Fundraising Facebook GroupGet David's book Visionary Fundraising at Amazon.Get a digital copy of David's book: Visionary Fundraising today CLICK HERESpecial price $5.00You can connect with David at www.davidoaks.net Instagram LinkedIn