See How Creativity Flies High with Songfinch
We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social? Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros. Brandon’s a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes! Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting. A fascinating interview that becomes a bit of a brainstorming session! In This Episode: 0:00 - Introduction 3:47 – Introducing our guest 4:01 – Introducing Songfinch 6:05 – Joining an established social team 8:57 – Leveraging UGC 11:16 – Pitching new ideas among an established team 13:46 – Songfinch’s artists 15:27 – Creative briefs 18:52 – Using different channels 21:44 – Leveraging underused platforms 27:10 – Pay to play on social 29:10 – Looking for a new role 33:47 – Brandon’s final two 35:18 - Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Songfinch Brandon’s website Follow Brandon on LinkedIn Follow Brandon on Instagram Follow Brandon on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
See How Creativity Flies High with Songfinch