How to Get Better Audience Insights with SparkToro’s Amanda Natividad
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume. Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.” In This Episode: 0:00 – Introduction 2:51 – Amanda’s career to date 7:47 – Her thoughts on Threads 16:35 – The best Threads strategy 19:57 – Why not to go hard on posting 24:44 – New ways to research audiences without metrics 36:06 – Amanda’s final two 40:29 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit Amanda’s website Connect with Amanda on LinkedIn Follow Amanda on Twitter Follow Amanda on Instagram Follow Amanda on Threads Visit SocialPros.com for more insights from your favorite social media marketers.
How to Get Better Audience Insights with SparkToro’s Amanda Natividad