Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community. We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities. In This Episode: 3:13 – Ravi’s role at lululemon 6:31 – Representing the lululemon community on social 13:41 – Translating brand purpose to different channels 21:31 – Utilizing platforms correctly 23:43 – How lululemon work with ambassadors 36:44 – Ravi’s top tips for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Ravi on LinkedIn Visit Ravi’s website Visit SocialPros.com for more insights from your favorite social media marketers.
Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps