The Challenges of Pre-Announcements

Your favorite product just announced something new and you’re upset. Why didn’t they tell you about it ahead of time? Why didn’t they ask for your feedback? How does a launch work?SHOW: 768CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:Find "Breaking Analysis Podcast with Dave Vellante" on Apple, Google and SpotifyKeep up to data with Enterprise Tech with theCUBECode Comments - An original podcast from Red Hat (Season 2)Adjusting to new technology, from teams that have been through itSHOW NOTES:WHY DID THEY ANNOUNCE IT NOW? What is being announced? How impactful is the announcement? (private, public markets, partnerships)How strategic is the announcement?Why didn’t they give anybody a heads-up?WHAT HAPPENS BEHIND THE SCENES? WHAT ARE THE OPTIONS & ALTERNATIVES?Who (or what groups) are involved with an announcement? Who is trusted and not trusted? What rules or guidelines are in place?How does the media involvement work? What if you leak it ahead of time to gauge feedback and reactions?What if you screw it up? Can you walk it back or change it? FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet