Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class

Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. 'Can one repair shop make a difference in the fight against breast cancer? You Bet!'

brakesforbreasts.com

Show Notes


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Breast Cancer Vaccine Research Overview (00:03:43) Dr. Justin Johnson explains the concept behind the breast cancer vaccine and its research complexity.
Program Explanation (00:05:21) How the "Brakes for Breasts" program operates and its fundraising.
Community Involvement Importance (00:07:06) Laura Frank emphasizes the value of community support and engagement through the initiative.
Website Navigation for Signup (00:08:13) Instructions on how to navigate the website for signing up and accessing resources.
Q&A Resource Discussion (00:10:07) The comprehensive Q&A section available on the website for participants.
Funding Transparency (00:10:50) 100% of the funds raised go directly to the research lab.
Signup Process Details (00:11:11) Explanation of the steps to register for the program and the information provided in confirmation emails.
Marketing Strategy Overview (00:12:58) Discussion about the marketing materials available for participants to promote the initiative.
Comprehensive Marketing Options (00:15:34) The variety of marketing materials and options available for shops.
Creative Fundraising Ideas (00:19:46) Exploring alternative fundraising methods for the "Brakes for Breasts" initiative beyond the standard campaign.
Vendor Engagement Strategies (00:21:19) Steps for getting vendors involved in the fundraising initiative, including communication tips.
Press Release Preparation (00:23:01) Guidance on crafting and sending effective press releases to promote the initiative.
Building Media Relationships (00:27:49) Importance of establishing connections with local media for ongoing publicity and support.
Website Resources Overview (00:29:14) Highlighting the website's resources and information available for participants in the program.
Clinical Trial Update (00:30:26) Justin Johnson provides updates on the breast cancer vaccine clinical trial's progress and recruitment.
Future Research Potential (00:34:02) Discussion on the implications of using quantum computing for advancing cancer research.
Importance of Philanthropy in Research (00:38:13) Emphasizing how donations and grants drive research advancements at the Cleveland Clinic.
Challenges of Grant Proposals (00:39:48) Insight into the difficulties...