A Gift, Not A Punishment: Service Advisor Coaching [THA 395]

This episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience.

Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Clint’s previous episodes HERE

Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes HERE.

Show Notes

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Shift from Training to Education (00:03:26) Carm discusses the importance of shifting the terminology from training to education.
One-on-One Coaching Experience (00:04:36) Rena explains the differences between teaching classes and providing personalized coaching.
Intimacy in Coaching (00:06:04) Rena emphasizes the intimate nature of one-on-one coaching and its benefits.
Vulnerability in Growth (00:07:18) Clint discusses the role of vulnerability in personal and professional growth.
Maintenance of Skills (00:09:33) The importance of continuous education and maintenance in skill development is highlighted.
Phases of Training (00:10:27) Rena describes the six phases of training and the cyclical nature of learning.
Weekly Coaching Importance (00:11:23) Rena mentions the frequency of coaching calls and their significance in professional growth.
Community Aspect of Training (00:13:30) Clint speaks on the necessity of community and interaction in coaching.
Interpersonal Skills in Shops (00:16:09) Clint addresses the challenges of interpersonal skills and communication within shops.
Effective Daily Training (00:19:28) Discussion on intensive training classes and their impact on team development in the automotive industry.
Intimate Coaching Sessions (00:20:32) Preference for small group coaching to enhance communication and interpersonal skills among team members.
Importance of Vulnerability (00:21:19) Clint shares insights on vulnerability and the need for ongoing support in coaching environments.
Investment in Training (00:23:15) Exploration of how shop owners should allocate budgets and time for effective training and coaching.
Coaching Value (00:24:46) Coaches emphasize the return on investment from effective coaching through improved client interactions.
Excuses from Shop Owners (00:25:26) Discussion on common excuses shop owners give for not investing in coaching and training.
Time Management in Coaching (00:27:31) Strategies for fitting coaching sessions into busy schedules, including combining them with lunch.
Shifts in Customer Behavior (00:28:47) Analysis of how customer attitudes have changed post-COVID and the need for updated training.
Economic Changes Impacting Sales (00:31:22) Discussion on...