179: Event horizons: The future of brand marketing in 2024

Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event. Hosted on Acast. See acast.com/privacy for more information.