International SEO to Cross Internet Borders w/Sarah Presch

Navigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Presch:LinkedinDragon Metrics (Save 5% with my code: WADDELL)Sarah's FREE iSEO Google Sheet00:08 Meet Sarah Presh: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of International SEO04:51 Understanding the Nuances of International SEO06:21 The Practical Side of International SEO11:41 Exploring Best Practices for International SEO13:38 Navigating International Shopping and Shipping Challenges16:04 Adapting Content for Global Markets16:32  Global Search Engines Beyond Google19:06 The Rise of Mobile-First Users in Emerging Markets19:39 Leveraging Social Media for International SEO21:16 Navigating E-commerce and Social Media Shopping21:46 Understanding Geo-Targeting and Its Challenges23:36 Finding the Right Expertise for International SEO26:37 Legal Considerations in International SEO29:38 Concluding Thoughts on International SEOSend me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!