Creative SEO and Conversion Copywriting w/ Haley Burns

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookLike this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.Key Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphics and images.Haley: intention and honesty as crucial elements to high-quality content.4. Conversion copywriting addresses objections to sales success.Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.Addressing potential client objections in content reassureslients about the value of products or services.5. The essential mindset for creativity:Develop a curious mindset. Practice self-care by distancing from work.Nurture your creativity!Connect w/ B: YouTube, Website, LinkedIn, InstagramSend me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!