Episode 099 | Who Drinks Non-Alcoholic Beer and Why w/ Dr. Matthew McSweeney

Dr. Matthew McSweeney, Assistant Professor and Director of the Centre for Sensory Research of Food at Acadia University in Nova Scotia, Canada, sits down with Cade to discuss his work focusing on who drinks non-alcoholic beer, and why they drink it. The Brü Lab is brought to you by Imperial Yeast who provide brewers with the most viable and fresh yeast on the market. Learn more about what Imperial Yeast has to offer at ImperialYeast.com today. | Read More | An analysis of the sensory properties, emotional responses and social settings associated with non-alcoholic beer