Blockchain-Enabled Virtual Worlds With Ubisoft’s Nicolas Pouard

Blockchain, non-fungible tokens and other crypto technologies are shaping up to play a big role in the development of the metaverse. Nicolas Pouard, the Vice President of Ubisoft’s Innovation Lab and the head of the company’s blockchain initiatives, discusses the key benefits of blockchain and NFTs in virtual worlds, the early lessons from the company’s Quartz pilot program and the opportunity for create-to-earn games.