To Win the Grocery Wars, Wal-Mart Is Making Designer Melons

In our last episode, Jenny and guest host Craig Giammona explored how technology could shape the grocery industry's future. This week, Jenny and Lindsey look at what the biggest grocers are doing to stay on top -- and discover it has a lot to do with produce. As part of its plan to fight off competition, Wal-Mart, the world's biggest grocer, joined forces with an agriculture giant to design a new, sweeter cantaloupe. If the new melon is a success, it could set the stage for a makeover of the crucial produce aisle across the industry."The Cantaloupe Song" was written by Russ Rogers.See omnystudio.com/listener for privacy information.