302: Nick Groeneveld — Speaking the Language of your Customers

Nick Groeneveld (@ToolboxOfDesign) understands that design isn't about gadgets, widgets, or buttons. For Nick, design is understanding the needs, desires, and expectations of those you aim to serve. We chat about talking to your customers, what common mistakes indie hackers make when thinking about "design", and just how much more UX means than web interfaces.Nick is ALSO the guy behind my interview videos and thumbnails! He's the producer of The Bootstrapped Founder, really. We talk about how freelancing and working with a media partner works, how he juggles his financials, and what lifestyle he aims for.Nick on Twitter: https://twitter.com/ToolboxOfDesign00:00:00 Designing for the User Experience00:09:34 Managing Feature Creep and Simplifying UX00:16:15 User-Centric Design and Business Growth00:25:48 Evolving UX Design Services00:33:12 Limiting Clientele for Meaningful Work00:36:51 Building a Lifestyle Work Balance00:50:01 Supporting Bootswap Founder on Multiple PlatformsThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/nick-groeneveld-speaking-the-language-of-your-customers/The podcast episode: https://tbf.fm/episodes/302-nick-groeneveld-speaking-the-language-of-your-customersThe video: https://youtu.be/mCH_qEHgK0YYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
(00:00) - Designing for the User Experience

(09:34) - Managing Feature Creep and Simplifying UX

(16:15) - User-Centric Design and Business Growth

(25:48) - Evolving UX Design Services

(33:12) - Limiting Clientele for Meaningful Work

(36:51) - Building a Lifestyle Work Balance

(50:01) - Supporting Bootswap Founder on Multiple Platforms