Grant Owens on the conditions that create disposable brands.
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The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn't start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Grant Owens on the conditions that create disposable brands.