Craig Elimeliah is respectfully obsessed

Like many of our guests, Craig Elimeliah thinks a lot about things. But he's thinking a lot about a lot of things, and trying to assemble the pieces to understand patterns. From his early start studying the Talmud, through finding his way in the early commercial web, he's developed a passion for understanding the end user. Now, he's leading teams and passing on that obsession with cross-discipline teams at VMLY&R. He talked to Adam about just how he approaches that. 
You can find Craig on Twitter: https://twitter.com/CraigElimeliah
The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise.
Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.