Colin Mitchell on the Virtues of understanding your audience

Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era has informed the powerful work they're doing now to tap into culture and sub-culture trends.
You can learn more about Virtue here: https://www.virtueworldwide.com/. 
The Strategy Inside Everything is the podcast for people who think  for a   living. If you have an idea, a question or you want to push back  on   something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most    interesting messages will be added to future episodes. And I can't  wait   to hear from you. Music for The Strategy Inside Everything is by    Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com.